YES CURLS is the new complete line formulated to take care of all types of curly hair: a true ritual of hydration, definition, and nourishment, suitable for everyone! This line will help you achieve more defined and elastic curls, along with a shinier and softer mane, so no more frizzy hair.
Your curly hair can be both a blessing and a challenge because you might find it difficult to treat it the right way, and you desire specific products to enhance your curls to the fullest. Yes Curls is the first line for curly hair that can improve elasticity by 53%, according to ex-vivo tests, thanks to the Biotech Hydra Oils active ingredient. It is obtained from a blend of almond, olive, flaxseed, and borage oils, chosen for their moisturizing and elasticity-enhancing properties. Additionally, it contains Vitamin B5, which provides moisture, shine, and leaves your hair luminous, soft, and full, giving it a healthier appearance. Furthermore, this line is Curly Method Approved, as it does not contain SLES, SLS, waxes, phthalates, alcohol, mineral oils, or petroleum derivatives. Its primary goal is to respect and enhance the natural beauty of curls to the maximum.
The line consists of 5 products: HYDRA SHAMPOO, HYDRA MASK, HYDRA SPRAY, NUTRI MASK, and MEMORY CREAM. Click here to discover them all! We have designed two routines* to take care of all types of curls: the Hydra routine, composed of Hydra Shampoo, Hydra Mask, and Hydra Spray for fine to normal curls; the Nutri routine, composed of Hydra Shampoo, Nutri Mask, which has a higher concentration of the biotechnological active ingredient, and Memory Cream for thick curls or very dense hair. Choose the one that suits you best!
Finally, the packaging is made from recycled and 100% recyclable plastic, and the labels are made from waste materials derived from OBP waste, which is at risk of ending up in the ocean and located within 50 km of the coast. In this regard, the OBP certification program is designed to encourage the removal of plastic from the environment, ensuring effective recycling and treatment before it reaches the ocean. We are excited to announce that Elgon is the first brand in Europe to use this innovative, cutting-edge, and sustainable material.
We can't wait to hear what you think!*Also available in two convenient kits with mini-sized products inside!Hydra KIT here and Nutri KIT here!