With Gloria Bombarda - Elgon Italian Ambassador
Capelli rosa e una grande borsa piena di mondo. O meglio, di mondi. Perché quelle che descrive Gloria Bombarda – influencer molto attiva e seguita sui social – sono le tante sfaccettature della sua vita, dall’outfit agli eventi, dal food alla passione per i viaggi. Questo ci piace di lei: un approccio multiforme con cui nutre la sua curiosità. E ci piace talmente tanto che l’abbiamo scelta come ambassador di Elgon da qui alla fine dell’anno. Entrerà a far parte della nostra realtà, vedrà come lavoriamo e testerà i nostri prodotti. E poi ce li racconterà qui e sul suo blog, attraverso la sua lente d’ingrandimento. Ecco il suo primo contributo…How to start a new adventure if not with a change of color? If you don’t know me already, I’m Gloria, blogger of borsadimarypoppins.com, and for a while we will share this space!
Let me tell you about my recent visit to the official headquarters of Elgon in Nerviano, just outside Milan. I immediately realize I’m in a very special place. I am offered a tour of the company, for me it has always been a dream to understand how they create the "colors". As you’ll notice from my hair I’m really an addicted of crazy colors. I have completely pink hair, but with Elgon I try to make them even more pink than mine, almost a leap in the dark for me!!!
Inside the company the machines are all state-of-the-art and use extremely innovative technologies; I note one, in particular, that in a few seconds fills the bottles, orders them and even boxes them. Incredible! I am told that this machine has the ability to make 45,000 pieces per day. Yes, you read right, the zeros are all there, I am not confused!
Shortly after we leave the packaging department to finally go to what I prefer: Coloring.
I rely completely in the hands of Christopher who is a real hair wizard, and we choose a different type of rose, I want to change!
Passion Mix proposes me: the new color service that includes a selection of recipes that come from the combination of more nuances of I|Light, a direct color really super super intense available in 15 colors. For me Christopher chose Mix Venetian|Rose, mixing fuchsia (ShineCherry 11), viola (ShineViolet13) and blue (ShineJeans 12)
The color is placed on the washed and wet hair and remains in pose for just 3 to 15 minutes: in my case it was left only 7 minutes and the result was immediately very noticeable. Really fast! Since my hair is very bleached, we decide for a an additional treatment and in the color is also added a vial of the restructuring lotion Refibra. This is really a joy for my hair, which seem reborn just by touching them from moist. After this service I noticed them visibly more hydrated and nourished, but above all shiny!
Immediately after we proceed with the fold move et, voit-là: here is the wonderful result! A super bright pink with some tips that tend to purple!
I think it’s perfect and what do you think? At home my Passion Mix recipe involves continuing the service with I|Care, in the nuance PASTEL FUCHSIA C/057, the cream conditioned thanks to which I can keep the pink color that normally after just a few washes loses all its intensity: and instead I was stunned by the fact that this time it did not happen!
Have you ever tried Passion Mix?
See you soon!!
xoxo Gloria