Pastel trend

The new trend is pastel! It reigns in the most glamorous catwalks and makes us discover the romantic side of fashion with new delicate shades and funny fantasies. It is no coincidence that Pantone has elevated Rose Quartz to the color of the year.

To feel younger, to be fashionable and above all to feel more beautiful: they are all good reasons to forget the total black, the metropolitan dark shades and gray scales. It’s time to let ourselves be conquered by the delicacy of the pastel palette that illuminates the complexion and make us elegant and harmonious.

Delicate colors and shades such as pink, purple and pastel fuchsia are the must have of the season. Choose the shade that best suits your tastes and your phototype: if you are a blonde, violet and pink are your colors, while fuchsia is perfect for black and brown women.

Although pastel hair has an irresistible appeal and are the trend of the moment, not all of us are ready to make a permanent choice. Don’t panic, thanks to Elgon you can follow this trend to give more style to your hair without regrets. The new shades I|CARE Pastello in fact are the ideal solution to give a touch of style to our llok without addressing the word "permamente". With the direct Elgon colors in pink, fuchsia and pastel violet, just a few washes will return to the natural color, nothing simpler, even if we are ready to bet that you will not want to go back.

Born to be applied on blond or bleached hair, they are also ideal for toning the color in the salon or for temporary rainbow effects. Let your hairdresser advise you and try them at home to revive the color made in the salon or to change it whenever you want according to your style of the moment.

I|CARE ensures bright reflections conditioning and nourishing at the same time, takes care of your hair and your style!