The solidarity ingredients of Imagea

Il 13 Maggio, è stata istituita la giornata mondiale del commercio equo e solidale, una giornata gestita dai membri dell’Organizzazione Mondiale del Commercio Equo e Solidale (WFTO) per celebrare in tutto il mondo il “Fair Trade People” attraverso seminari, banchetti , fiere, concerti e sfilate di moda.

But what is fair trade? It’s a production and marketing system with the goal of changing the "game" rules of the global market, and strengthening and sustaining local markets.

It is a first step towards building a more sustainable future for the planet. Because it is through simple gestures, such as one’s buying decisions and daily habits, that the power of change that all consumers have in their hands is manifested.

Fair trade also has a green side: organic production and the use of recyclable materials are privileged and promoted to ensure that production processes have the least possible environmental impact. A product in order to be supportive must guarantee the productive communities a fair and determined price, ensuring the protection of the territory.

Fair trade producers and the people who buy these products are the real drivers of fair trade growth.

For Elgon to be sustainable means buying raw materials from developing geographical areas to encourage the living conditions of people living in the most suffering areas of the planet.

What has Elgon Green actually done to promote this development? It has included in every Imagea product at least one raw material that comes from sustainable trade in different parts of the world.

Any examples?

In the product Essential Hair Balm is an ingredient derived from sustainable trade that ensures the maintenance of biodiversity: a derivative of purple rice grown in Laos and Thailand that gives the hair nourishment, hydration and anti-oxidant power.