The energy of change, the colors of Modavation: Carpe Diem accompanies women who renew

Anno nuovo, vita nuova. Ogni buono proposito, per essere portato a termine, necessita che metta d’accordo testa e cuore.

In fact, the transition from 2018 to 2019 is just a pretext that, sometimes, gives us the energy to make a change. And as the great Coco Chanel teaches us "a woman who cuts her hair is about to change her life". Imagine if she decides to color them!

Elgon praises the movement, the fluctuating events that lead to an improvement, the 'header' that overturn uncomfortable situations.

We welcomed with great pride the gesture of Michelle Obama to pose for Essence magazine with her rebellious and indomati curls. She, who has always held a formal role, also through her own compound hairstyles. The former First Lady shows herself for what she is, strong and volcanic, showing off a wild afro hair.

Well, this is the wish that we at Elgon want to make to all the women who follow us: not to be afraid of change, of the stance that sometimes upsets a day, others a lifetime. This is how you learn to value your uniqueness, starting with gestures - small but symbolic - like a new hair color.

With these ideas we came to think of Modavation: the second theme of our Elgon Collection, which greets the sweet tones of Monochromatic and bursts with the energy of pop color.

A trend represented by a colorful, vivid, saturated and joyful world that is aimed at those who can choose, like a chameleon, the moment in which to change style, but at the same time lives in the present. Changeable and lively, it translates into sharp, technical and easy-to-restyle cuts and colors, to create soft and elegant shapes.

Let your trusted hairdresser advise you that, thanks to expertise and Elgon products as allies, will satisfy your every need.

Be inspired by Modavation and turn on color at the right time, turning your style into art!