The charm of cold tones. Give character to your look with Violet 977 by Elgon

A rebellious soul is expressed through color. Nothing gives more character than a fashionable cut with a unique color. In particular, Elgon has created for you a 100% versatile tonalizer: Violet 977.

With Violet 977 the colorist can freely express all his creativity: just vary the shutter speed and oxygen volumes on previously lightened bases to create extremely pop chromatic games and dimensional reflections.

A cool color, purple, extremely current, which allows you to give character and charm in the wearer.

Violet 977 is part of the cosmetic line of permanent colors in fashion cream & styling, line that lightens and colors thanks to its oxidizing formula, for a full and vibrant effect.

Elgon inserts within this line SILKER COMPLEX 3~ PLUS, the new complex of silk proteins guarantee an intense color and that lasts longer, with maximum coverage of white hair. The restorative action on the cuticles returns a healthy and strong hair.

What do our experts think about M&S Violet 977?

Jon Withrington, International Educator Elgon, describes it as follows:

"Violet 977 is a striking color, hard to get on the hair. The formula of moda&styling makes this vibrant and bold shade turns on bleached hair and makes them wonderful".

Doreen Wallace, National Education Manager at Elgon Australia, has successfully tested it on its customers:

"Our customers in Australia have literally lost their minds over this colour! It is not just one of the trending colors of this season: this purple in particular is unique in its kind: it is so rich in pigments that it always results in a fantastic color result. The Violet 977 is fabulous to have in the salon. It is never monotonous and can be mixed in so many ways that the looks you can create are endless".

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