Sustainability and Innovation for Responsible Haircare

In recent years, sustainable cosmetics have gained increasing ground, reflecting consumers' growing awareness of the environmental impact of the products we use. In this context, Essentials emerges as a true ode to sustainability and innovation.The new Essentials lines are not just hair care products; they embody a concrete commitment to a greener future. How? We have decided to introduce the "no list," excluding harmful ingredients such as SLS/SLES, parabens, artificial colorants, DEA, phthalates, and animal-derived ingredients—a choice that extends beyond hair care, embracing the health of the planet.

The packaging of Essentials provides another example of the intricate web of sustainable choices made for the launch of these new lines. The bottles are made from 100% recycled plastic, reducing the need for new resources and contributing to the reduction of plastic in our oceans. The jars and caps are also made from recycled plastic, while the labels are from recycled PP, OBP certified, obtained from waste collected around coastal areas that could otherwise end up in our seas and oceans.The commitment to sustainability doesn't stop at packaging: the specific actives in Essentials are obtained through low-impact biotechnologies, reducing the use of raw materials, energy, and water, and minimizing waste and CO2 production. But it doesn't end there, as the ingredients are primarily sourced from the Mediterranean region and come from organic farming, promoting a short and sustainable supply chain.In conclusion, Essentials products demonstrate that beauty can go hand in hand with sustainability. We commit ourselves every day to being as sustainable as possible. Is it important to you too?