Stay Brilliant, Stay Fashion: scegli il look che ti Rende Unica

Siamo nel pieno delle feste e, per tanti, delle vacanze. Quale miglior periodo per dedicare più tempo a noi stessi e sperimentare nuovi look?

We asked our fans on Facebook to choose between a style with natural tones and one characterized by bold and sophisticated colors: the second got the better, probably embodying the desire to interpret new hair trends. For this reason our antennas are always tense: we want to intercept and ride the trends even before they assert themselves, collect the ideas from the fashion world and let them breathe in the style we propose. Fantasy, fashion, freedom of expression, a touch of boldness: these are the ingredients that are mixed in our Collections.

What is about to close was the year of pastel colors, specifically the shades that vary from slate gray to the multitude of pinks. 2018 sees an evolution in brilliance, bringing mineral nuances to the fore. It is no coincidence that our Elgon Elegance Women Edition collection has been "colorful" with new shades created specifically to respond to the new color trends and the needs of the most bursting women. Pink quartz, agate and amethyst for our fashion line & styling and green for the line to direct color icare appear on the bright hair of our models with strength, energy, but also elegance. The possibility of intensifying and accentuating the tones, proposing rich and intense shades, today is enriched with new colors, to give more and more space to hairdressers and its customers to unleash their creativity, all with the guarantee of "parabens-free" products and dermatologically tested.

And to keep your personality rich and lively over time? How to safeguard the work done in your hair salons? As we already mentioned in the previous article, the right answer is ColorCare, the product range indicated to keep the hair color alive. For these holidays (but not only) do not settle: choose your favorite mineral color and shine a new light