Give yourself a "tone" for the summer

Sta finalmente per arrivare l’estate: le giornate si allungano, stiamo sempre di più all’aria aperta e con le temperature in salita la voglia di darsi un nuovo “tono” viene un po’ a tutte le donne.

During the summer we want a brighter, natural color with golden and amber shades that recall the sun of this wonderful season of the year.

Imagea Color Gel is a new approach to the world of color and a completely new service: its formulation, designed to be as delicate as possible, ensures the maximum result of color. More delicate than a traditional color, more versatile and performing than a tone on tone color.

Like the Imagea Haircare line, the Imagea Color Gel is inspired by nature. Among the ingredients in fact there are elements derived from the environment such as quinoa extract of the Andes, with anti-fading properties, increases the brilliance of the color. And yet the extract of pomegranate, rich in vitamin C and polyphenols, allied with antioxidant power.

In addition, for those who have complained of discomfort during coloring with ammonia, resorcinol or PPD dyes, Imagea is perfect because it is free of these substances; for this reason it is suitable for those who use natural products and inform themselves in advance about the ingredients and formulations of the cosmetics they use.

In summer the scalp can be more sensitive, but what are the causes? The sun, the sea or the pool and the frequent washings that result lead to an impoverishment of the hydrolipidic mantle. In this condition an aggressive dye can be slightly irritating. Precisely for this reason Imagea, delicate by nature, is the ideal solution!

Are you curious and can’t wait to try it? Ask your hairdresser for information!