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Protect your hair from oxidation in summer

August 13, 2023
Proteggi i capelli dall’ossidazione in estate
When it comes to hair beauty, color plays a crucial role. However, sometimes our desire to experiment with bold colors or prolonged exposure to the sun can lead to a very common issue: oxidation 😭. Let's understand how to prevent this problem so that we don't find ourselves in the fall, needing our beloved hair color to be restored by our hairstylist 😨!🤓 

What is Oxidation?
Hair oxidation refers to a chemical process in which the hair's color undergoes changes due to exposure to the oxygen in the air. This process can lead to a change in the hair's natural color or the applied dye. Oxidation can cause fading or even unwanted irregular color alterations. Let's delve deeper: when hair is exposed to the sun ☀️ for an extended period, UV rays can compromise the melanin structure within the hair, resulting in color fading—a sun-kissed effect that can be lovely but also less desirable. This is why hair tends to become lighter or faded after prolonged sun exposure without protection.

To prevent or manage hair oxidation, it's essential to shield them from UV exposure, use professional products, avoid harmful chemicals, and adopt a proper care routine that maintains the health and vitality of your hair. That's why we recommend Suncare! It's a straightforward line to use, effective, and, most importantly, perfect to take with you on your summer adventures thanks to its convenient minisizes. Click here to discover our routine for taking care of your colored hair during your vacation!

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