Phytoguard: Imagea’s response to pollution damage on hair

L’ambiente urbano può diventare un’importante fonte di stress. La miscela di smog, inquinamento, sbalzi termici unita ai ritmi frenetici della città rappresenta un rischio per la salute del nostro corpo, avendo di conseguenza ricadute anche sull’aspetto esteriore. Non a caso, uno dei trend beauty più in voga nel 2018 ha proprio a che fare con l’urban detox, ovvero l’utilizzo di quei prodotti in grado di contrastare l’azione dei principali fenomeni ambientali.

In this context the expertise of Imagea, the haircare and haircolor line signed Elgon Green that has made inroads into the hearts of hairdressers around the world. One year after its launch, it is ready to present a new product - the first in the hairstyle category. Its name is Phytoguard, a precious nectar for hair with an irresistible aquatic-musky note, rich in plant extracts. This new ally of beauty is able to form a "barrier effect" that counteracts the greatest damage caused by pollution and UV rays. Its active ingredients, in fact, form a protective layer on the hair and, at the same time, exert an antioxidant activity and enhance the anti-frizz in conditions of humidity. The secret of his success? The formula based on three exclusive active ingredients: vegetable proteins extracted from the organic baobab plant that help repair the damage from chemical treatments and increase the strength and elasticity of the hair; Mongongo nut oil from sustainable agriculture: a nutrient rich in Omega 6, a source of hydration and antioxidant properties thanks to vitamin E which abounds. Finally, the hyaluronic acid of plant origin that, creating a film that is deposited on the hair, makes it healthier and brighter.

Thanks to the gel cream texture, Phytoguard is a versatile product, to be applied both on wet and dry hair. In the first case it becomes a styling solution that allows you to model the hairstyle thanks to its light fixative power, in the second turns into an ally for finishing defining the hairstyle and performing a protective action.

Trust, quality, sustainability, ethics and made in Italy: these are the founding values of Imagea that also permeate this new product, fully responding to the professional standard that underpins the entire line, in the name of naturalness, effectiveness, environmental and personal respect.