Mother Science: Elgon’s Green philosophy

Il trend green è ormai legge in ambito cosmetico. Secondo Mintel – agenzia leader a livello globale per le ricerche di mercato– la cosmetica del futuro è naturale, personalizzata, socialmente responsabile e tecnologica. E tutti i brand stanno cercando di rispettare queste caratteristiche per offrire prodotti sempre più appealing.

But what happens in the field of hair beauty? Certainly also in this area the demand for natural products and services from the public is constantly growing, but in Elgon we realized how the communication of the same and their components was often confused and not always correct, making it difficult for the hairdresser to distinguish really natural products from those alleged such.

For this reason we have created "Mother Science", a new standard of professional cosmetics that gives the industry a clear reference, the result of rigorous scientific research, that uses as much as possible ingredients derived from plants and environmentally friendly materials. The next step was to create the Disciplinary Mother Science, a complete document that allowed hairdressers to understand the values behind this approach, then being able to find in the products the advantages and benefits of this innovative model of beauty.

But what are the principles followed by this Disciplinary?

Combining the benefits of natural with product performance
Preferring raw materials of vegetable origin
Choose ingredients from organic farming
Use environmentally friendly processes, both in the production phase and during waste disposal
Buying raw materials from developing geographical areas, to support needy populations to whom to dedicate sustainability projects
Contribute to the protection of the environment in the most suffering areas of the planet, also through sustainable projects
Mother Science is Elgon’s way of expressing its green approach to the world. That’s how Imagea was born, a line of products suitable for vegans, free of silicones, parabens, petrolatum, formaldehyde cessors. We intrigued you? To remind you of its exceptional properties we invite you to follow our blog: we will talk about it soon!