The golden age: with Moda&Styling Gold the color is even brighter and long-lasting

“Non prendo mai il sole, voglio sentirmi bionda dappertutto”.

Said it was the icon of blondness of all time: Marylin Monroe. Because having golden hair does not respond to an impulse, but is the representation of a way of being.

The shades of blond are a must of the hairstyling trends, and Elgon has interpreted in his own way this precious 'golden age' offering a line of colors that includes various shades of golden. Thus was born "moda&styling Gold", a relaunch of the line "fashion & styling" already loved by hairdressers and customers. At the base of this relaunch there is a work of recalibration of the golden pigments. The formula enriched with SILKER COMPLEX 3~ PLUS has a reconstructive effect on the cuticles, guarantees an even more vibrant color, full, rich, for a splendid shine that lasts even longer.

"When we are asked to work on a new color series, a great team effort also begins" - comments Augusto Pizzini, R&D Department Formulator. "From the formulation of tests in the technical room to the development of the project, we try to improve to create more and more performing nuances".

Because color is always in constant evolution and Elgon, as a specialist in the field of professional hair colors, takes up the challenge of technical innovation at the service of not only current trends but also the personal realization of customers.

"moda&styling Gold is a highly performing product also because it allows me to cover the white hair of my customers and apply color without the need to add the base" - intervenes Emiliano Bianchi, Salone J.D.B., Siena. "The result? The reflections are bright and bright and I can create refined and sophisticated looks, adhering to the gold hair trend".

If you don’t have a bright blonde hair, don’t worry: you still read the right post. Now you have all the information you need to decide to have it. And if blondness is not your mood, remember that fashion & styling offers many nuances including other 27 new and reformulated: not only golden, but Natural and Natural intense. The choice is yours.