Haircare - when science and nature are allies
When haircare products are formulated and enriched with plant ingredients and enhanced with biotechnology
In recent years Elgon has begun to explore the virtuous link between science and nature, creating product lines that use ingredients derived from biotechnology in their formulas. These form a bridge between science and nature, with the aim of enhancing and protecting it: they offer methodologies to produce new or existing molecules with more sustainable and innovative procedures.
Let's discover together how the active ingredients of our ‘YES’ were obtained
The mullein extract contained in YES Shine, has been obtained through molecular bioliquefaction and possesses the magical power of absorbing UV rays, transforming them into a visible light that gently envelops the hair.
The active contained in YES Hydra is organic rice water from Piedmont, obtained through a hyper-fermentation process. This active is rich in antioxidants, precious amino acids and proteins, which give the hair extraordinary vitality.
The organic, virgin linseed oil contained in YES Nourish is cold-pressed and rich in polyunsaturated fatty acids. It cares for dry hair with its emollient and nourishing action, nourishing it thoroughly.
YES Smooth's Ultra-Sleek Biocomplex is a fusion of biotechnological and up-cycling active ingredients derived from the molecular bioliquefaction of organic Italian chestnuts and the hyper-fermentation of rice water. They synergistically nourish the hair, protecting it from humidity and creating a protective film that keeps it incredibly smooth and disciplined.
Inside YES Daily is hyper-fermented aloe vera extract, which is fantastic for imparting moisture to the hair.
The Biotech Hydra Oils extract, the blend of oils contained in YES Curls has been obtained through enzymatic activation of the oils. This process produces a bioavailable phytocomplex, ensuring optimal absorption and making curls even more defined and shiny.
What are 'superformulas'?
If you have come across our articles or posts on Instagram (if you don't follow us yet, what are you waiting for!?), you will have noticed the term 'superformulae'. But what exactly is it? Superformulas' are the formulas of our YES lines, enriched with actives and ingredients mainly obtained biotechnologically in the Mediterranean.
These formulas not only provide tangible and visible results from the very first use, but also have a short INCI, including only what is strictly necessary. They are also distinguished by their 'no list', which excludes SLS & SLES, parabens, artificial colours, DEA, phthalates and ingredients of animal origin.
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