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GREEN CAVIAR, the alga of eternal youth

July 12, 2019
GREEN CAVIAR, l’alga dell’eterna giovinezza

Cosmetics is heading towards the future and innovation embraces cosmetics that, therefore, can make use of increasingly effective and natural ingredients but above all of vegetable or marine derivation.

About ingredients of marine origin, today we talk about a precious anti-aging ingredient that has already conquered the world of skin care and that boasts wonders worthy of note.

Caulerpa lentillifera, better known as green caviar due to its resemblance to caviar and also called sea grapes, is an edible seaweed found in the seabed.

Green caviar has a high nutritional value, is consumed especially in Asia and its consumption is particularly widespread in the Japanese islands of Okinawa, a place famous for the longevity of its inhabitants!

Like many other ingredients of plant origin, this alga also boasts, among others, anti-aging properties and therefore can be used as a cosmetic ingredient.

It has a regenerating power and makes the hair more elastic and vital. It is rich in trace elements and polysaccharides and this composition allows it to capture and retain water and moisturize the hair in depth.

Elgon also embraces this new trend and launches two new products from the IMAGEA line by Elgon Green that contain green caviar in their formula and exploit its beneficial properties:

- PURE RESIN, the gel for durable styling with an unexpected result, considering that it is based on 100% natural resin.

- SUPREME SHINE, the innovative post-color treatment that seals the hair, retains the color and helps to maintain it for a long time, giving hydration, shine and brightness to the hair.

To find out more, visit our website in the section dedicated to Elgon Green: for each product you will find the active ingredients, the INCI and the green benefits of the entire IMAGEA line!

Did you know that to promote an eco-sustainable, high-performance and high-quality cosmetics Elgon has created the Disciplinare Mother Science
of Elgon Green: the collection of our guiding principles, our commitment to respect the environment?

Don’t have a green line in your salon yet? Want to try IMAGEA products?

Contact us -> click here

#staytuned

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