GREEN ABOUT ME: ethical responsibility and conscious choices
Sustainability is one of those words that appear simple and then are not. When you feel it, they paint clear images in front of you: there is a tree, a stream that flows with pure water, and you almost feel you can smell the leaves. Yet preserving the future of nature is just one branch of the sustainability tree, and making informed and informed choices is not always easy.
There is a phenomenon by the name. There are many stories of fake author, just think that in the world until 2010 95% of consumer products declared green was not completely or that, for example, in Italy until 2014 there was no real rule that could counteract this phenomenon.
All this, in addition to damaging the environment, creates confusion and fuels distrust. Training and information remains the most effective defense for a conscious and responsible choice both at a personal and corporate level.
And in the cosmetics?
Green cosmetics today is a reality that affects 2.4% of new launches in the world and since 2011 there has been a profound change in the claims of green products, passed by "beauty enhancement", "convenience" and "more", in favor of "tested product", "without..." and "environmental ethics".
Of course, there is still room for misunderstandings, but there is a system to avoid being deceived and it is called INCI (International Nomenclature of Cosmetic Ingredients)is an international name used to indicate on the label the different ingredients present in a cosmetic product, which is used in all EU Member States and in many other countries in the world, including the United States, Russia, Brazil, Canada and South Africa.
There are apps for reading the INCI, also allow you to trace the complete formula of a cosmetic (discover a selection made by greenme.it of free apps for reading cosmetic labels).
In short, there are no excuses, today to understand what a product contains you just have to want it!
Let’s start, then, from the formula, from the "how it is made" a product.
The ingredients of a green product are raw materials of plant origin and from organic farming, in compliance with natural values and the purchase of raw materials takes place from developing geographical areas to encourage the living conditions of some populations, through sustainability projects.
In addition, these products avoid the use of certain ingredients such as:
- animal derivatives
- propellant gases
- artificial dyes
- microplastic
- preservatives
- silicones
- petroleum products
- ammonia - for the colors
- perfume
#staytuned