FROM MILAN TO LOS ANGELES #ELGONWORLD

Let’s dive into the atmosphere, close our eyes and teleport: pink sunsets, seagulls in Venice Beach, skeater at sunset, roller blade, pool party, and palm trees. California has always been a source of inspiration, think for example to the cinema and "The Nice Guys" that proposes the vintage style for men’s fashion.

But Silicon Valley, the valley of innovation and technological revolution, of digital research - where dreams come true from scratch, where in 1976 Steve Jobs debuted with Apple I and twenty years later, in a garage in Los Angeles, Google was born.

Elgon Italy - LLC, the sister company of Elgon in partnership with Advanced Salon Concepts, the family-owned company founded in 2014 by Mike Seiser, has been operating in this land of promise, opportunity and innovation for over 20 years, distributes products and provides training in over 900 salons in Southern California.

"Treat people the way you want to be treated," Mike always says: with honesty, integrity and continuous support. This is the approach that makes ASC a strategic partner.

Mike also reports that in Southern California customers love Elgon products, why? "because they work!" he replies.

2019 SPRING EVENTS

It will be a spring full of events for Elgon Italy - LLC.

In April this year Elgon Italy Education in collaboration with ASC hosted its first Educational Hair Show at the Beauty Fest 2019. The Ambassadors Lisa Hernandez and Educator Gaby Garcia presented to 7 different classes, over 750 people, the brand, Elgon products, all its novelties and techniques to support the hairstylist.

Elgon Italy - LLC also renews its participation in Premiere Orlando, the largest international tradeshow in the country for the beauty industry, a real opportunity to meet companies, professionals and consumers.

Elgon Italy - LLC will be at stand no. 5575 in Hall D2 on June 2nd and 3rd. As a success at Cosmoprof Bologna 2019, it will be possible to receive a custom haircolor product with a i|LIGHT of your choice. In addition, every purchase made at the fair contributes to the COOPI Share The Future project and gives km to the women of Sierra Leone to share their entrepreneurial experiences and train other women.

#staytuned

In the next blog post we will talk about Total Blonde...