STRONG INSIDE, WONDERFUL OUTSIDE: THE DREAM OF TRUE BEAUTY

Beauty, you know, is the encounter of harmony, health and well-being. Beauty is a vocation, a lifestyle, the art of living in balance with the outside world and in harmony with oneself.

And is it not true that a blonde woman expresses her identity more than any other woman with colored hair? Elegant, transgressive, sensual.

It’s time to feel the vibrations of our customers and achieve and maintain the desired blond.

Here we are with the 3' theme of Elgon Elegance Carpe Diem: Blonde Ambition: a trend full of imaginative details, refined pieces, contrast, red and gold and a contemporary reinterpretation of the 80s.

Why is it Blonde?

Blond is more than a color, it has always been considered a real all-encompassing lifestyle. But blond does not exist only one, it can and must be customized according to the specific characteristics of the person - the color of the complexion or eyes, for example. And the results, for each, can be different.

Blond, moreover, implies that nostalgic look at the past, the fabulous 70s/80s that have returned so much to pleasure and that live a new glory thanks, also, to modern technologies and formulations.

Why did Ambition?

Think of the iconic portrait of Marilyn Monroe by Andy Warhol. It is said that his work was also a subtle controversy to mass society, where people are seen as a product rather than as people, and that, therefore, the choice of a two-dimensional image served on the one hand to enhance the emotional flatness and the superficial side of a sex symbol, on the other to remember that there is a real woman below, made of unique features.

Blond is a symbol that perfectly embodies that ambition of uniqueness of the era in which we live.

Blonde Ambition debuts at Cosmoprof 2019 along with new products that will help us take care of our beauty and make us strong inside and wonderful outside.

#staytuned

In the next blog post we will talk about beard and choices in love...