Elgon takes the field to the cry of #SHARETHEFUTURE

When choosing a product, today, in addition to considering its quality, we are also increasingly attentive to the brand's behaviour on ethical issues, we expect it to take a stand on social, cultural, environmental and political issues.

In Italy, for example, 71% say they want to buy goods and services from companies that reflect the values they believe in (ANSA editorial 15 April 2019)and a

Even at Elgon, cosmetics are not just beauty products but a way of responding to the wonder of creation and celebrating the intimate beauty of man and nature while respecting human freedom and equality.

‘With work, life on earth can be reborn’.

cit. Erica Ruvutuso - RD Specialist / Head of Scientific Communication

Elgon has chosen to support COOPI and a project targeting some 2,500 women in Sierra Leone and their communities. Objective: to promote training and knowledge sharing to foster greater participation of women in decision-making processes and to build a better future for the people of Sierra Leone.

Why Sierra Leone?

A small country in West Africa known for great and dramatic stories - slave trade, diamond war, Ebola - Sierra Leone still remains one of the poorest countries in the world. In particular, the civil war that lasted from 1991 to 2002 brought, along with horror and poverty, the need to make women more autonomous than in the past, so that they could work and support their families and communities, taking the place of the men who had been killed or maimed by the war.

This is why COOPI focused its intervention on food security and the production and marketing of cashew nuts, which represent an important opportunity to achieve economic autonomy.

Today, after working with its customers to donate 1,000 seedlings and involving 400 women in training activities, Elgon is helping to disseminate the skills acquired, with a campaign that aims to donate kilometres to travel from village to village and share experiences: #sharethefuture.

By choosing Elgon products, professionals and customers choose to help COOPI in this mission that can concretely give a better future to many women, families, communities.

#staytuned

In the next blog post we will talk about professional training...