Elgon Inspiring Days 2018: style is told in Milan

Anche giugno sta per finire e, se per qualcuno si avvicina sempre più il periodo delle vacanze, per noi di Elgon aumenta l’adrenalina, in vista dell’appuntamento più cool dell’anno.

We are talking about the Elgon Inspiring Days, the international event organised by the brand and able to attract hundreds of hairdressers from all over the world, making them the protagonists of a moment created and designed just for them. A spectacular show that brings the latest catwalk trends to the salons, overturning the canonical standards of training; a unique moment of sharing between professional experts from all over the world.

From 30 September to 1 October, the fourth edition of the kermesse lands this year in Milan, the perfect setting to inspire the creative flair of the numerous guests. This is the city of fashion, design, business and the contaminations between these great sectors; here, the trends made in Italy are born and the international ones are immediately taken up.

For our Elgon Inspiring Days 2018, we could not ignore certain stimuli and it is no coincidence that we chose a location that sums up this very special atmosphere. The appointment is, in fact, at the East End Studios, a district made up of multifunctional spaces where video productions and photo shoots, often used by television and film productions, come to life. A former industrial area in the East of Milan among the most important and sought-after in the world of communication, fashion, design and entertainment. 8 thousand square metres available for Elgon's big party: 2 days under the banner of professionalism, of unmissable moments for discovering cutting-edge techniques and products in the hairstyling sector, and cultural exchange in terms of meetings with hairdressers from all over the world. In addition to all this, there will be plenty of novelties including a chic street food & International Party.

And in free time? Lots of curiosity and wanderlust: Milan will open its doors to its guests, offering itself in all its splendour. From visiting the city's monuments and museums to discovering its trendiest restaurants; from relaxing in its green parks to shopping in the city's most glamorous streets.

Now the countdown has officially begun: let's look forward to the Elgon Inspiring Days together!