DADDY, BE TRENDY

It is celebrated all over the world, but with different dates. Father’s Day knows no geographical boundaries. In Italy the chosen day is March 19 and, for this, today we talk about him: Dad.

Who has never stopped to look at him, reflected in the mirror, while he sprinkled his face with that white foam with a good smell? We were staring at him while he was shaving, observing the strange ritual that produced smoother and softer hugs.

And who knows if it comes from there this fever of the beard that has invaded us in recent years, which has made the bearded man a real cliche.

But then the beard has always had its charm and its why: "Who has a beard is more than young and who does not have a beard is less than a man" - WILLIAM SHAKESPEARE

Certainly it can not be a coincidence that 65% of women prefer the man with a beard, it seems that it gives the idea of a stronger and virile man and therefore able to give protection. In short, a trend, that of the beard, which plays with the innate Freudian propensity to let us be influenced by the father figure in our choices in love.

So, boys, throw out your razors and take care of your beards!

With Blonde Ambition, Elgon launches the new Barba division with 3 new products for an extraordinary result: clean, disciplined, soft and shiny beard... everyday.

"From the first use I appreciated the great quality of the products I had in my hands. Man Soap Beard cleanses deeply respecting the skin, Man Beard Balm shapes and softens in a single gesture. But the real gem is Man Beard Oil. It absorbs quickly, non-greasy and gives shine to the beard, while leaving a natural appearance. My customers will immediately fall in love with this line, just like I did!" - ALESSANDRO SESTA, SESTA BARBER SHOP

#staytuned

In the next blog post we will talk about haircare and unique treatments...