How to care for colored hair in the sun
Summer is a season of sun, sea and fun, but for those with colorful hair, it can also be a source of concern. Yes, because the sun’s rays and prolonged exposure to UV rays can be ruthless with our hair and cause fading, loss of shine and dryness.
If the question that grips you is "but why COLORCARE SUNCARE?" we are here to give you an answer!
Suncare nourishes colored hair in depth, restoring its softness and shine, while minimizing the loss of color during washing. The specially designed formula protects and seals the color pigments inside the hair, thus reducing the color fading and keeping it always bright.
To achieve this result, it is necessary to follow 3 fundamental steps, as explained by Maurizio Tuve -Global Technical Director- in Elgon: cleansing, nutrition and protection. Aftersun Hair&Body Shampoo gently cleanses and removes residues of chlorine and sand from the hair, minimizing harmful effects and preserving color integrity. The mask, Aftersun Shine Mask, which prolonged application over the entire length of the hair, allows a more intense and specific action: the contact time allows to penetrate well and trigger the mechanisms underlying the activity of active substances. Leave-in Hydra Milk, instead protects the hair from the action of the sun, while Aftersun Hair&Body Oil, to be applied 30 seconds after the leave-in spray, before the fold on wet hair, protects the hydration. But how? It has a film-forming action that keeps the scales closed, so that hydration and no active penetrated into the hair leak out. If you want a surplus of shine, softness and hydration, apply it again on dry hair and the result will be spatial!
If the question that grips you is "but why COLORCARE SUNCARE?" we are here to give you an answer!
Suncare nourishes colored hair in depth, restoring its softness and shine, while minimizing the loss of color during washing. The specially designed formula protects and seals the color pigments inside the hair, thus reducing the color fading and keeping it always bright.
To achieve this result, it is necessary to follow 3 fundamental steps, as explained by Maurizio Tuve -Global Technical Director- in Elgon: cleansing, nutrition and protection. Aftersun Hair&Body Shampoo gently cleanses and removes residues of chlorine and sand from the hair, minimizing harmful effects and preserving color integrity. The mask, Aftersun Shine Mask, which prolonged application over the entire length of the hair, allows a more intense and specific action: the contact time allows to penetrate well and trigger the mechanisms underlying the activity of active substances. Leave-in Hydra Milk, instead protects the hair from the action of the sun, while Aftersun Hair&Body Oil, to be applied 30 seconds after the leave-in spray, before the fold on wet hair, protects the hydration. But how? It has a film-forming action that keeps the scales closed, so that hydration and no active penetrated into the hair leak out. If you want a surplus of shine, softness and hydration, apply it again on dry hair and the result will be spatial!
Suncare is the ideal companion for your summer adventures. No matter if you are swimming in the ocean, making sand castles or dancing under the scorching sun, Suncare has your back! It’s like having a portable umbrella that protects your colored hair wherever you go.
Get ready for a stress-free holiday and fabulous hair!
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