Chocolate Shine: the sensuality of chocolate to your hair

Decisa e irresistibile. Proprio come una cioccolata. Non stiamo parlando di cibo, però, ma di Chocolate Shine, la vasta gamma di marroni brillanti e sofisticati che Elgon annovera tra le colorazioni permanenti di Moda&Styling, la linea di punta di Elgon nel campo colori. Una categoria di prodotti in grado di soddisfare i parrucchieri più esigenti, grazie ad un’ampia gamma di nuance che consente loro di mettere in gioco la propria creatività, cavalcando i trend e rispondendo alle molteplici richieste delle clienti.

It is no coincidence, in fact, that of chocolate-colored hair is a very strong trend of 2018, motivated by a desire for naturalness always increasing in every area of beauty, including that of hair coloring.

This is why Chocolate Shine is enriched with two new shades that are added to the 9 pre-existing shades of color. Thanks to 4/81 Brown Brown Ash and 7/85 Blond Brown Red, in fact, the chances of getting a simple look, glamorous and always in step with the hairstyle trends.

All the new fashion & styling colors are equipped with the new formula Silker Complex 3 Plus, born thanks to the tireless commitment of the research & development department of Elgon and its valuable contribution to the creation of products always innovative and effective.

Silker Complex 3 Plus is a complex of proteins obtained from silk fibers and synthetic polymers that forms a protective film on the skin and a hydrophobic barrier on the hair stem, favoring a reconstructive effect on the cuticles, thanks to the recalibrated pigments, and ensuring an even brighter rich and vibrant color that does not discolor after washing but that lasts over time.

So, if, as Oscar Wilde said, "the only way to resist temptation is to give in", you just have to abandon yourself to the pleasures of Chocolate Shine, showing off a bright and intense color, sure of a perfect result.