BEAUTY IS NOW!

We immediately clarify a concept: beauty is not to look perfect but to express one’s personality, consciously exalting one’s own merits and uniqueness.

This also means taking care of yourself to make the most of yourself. But time is never enough and sometimes we end up giving up, relying on virtual reality to "repair" and enhance our beauty with the magic beauty app.

How to survive today the frenzy of our busy days and always be ready for a selfie or an Instagram story between the gym and an aperitif with friends?

We need beauty right away! Everyone wants to see each other and always be at their best.

What would it take? Safe, effective and instant-acting cosmetics: this is the dream of modern hairstylists and consumers, increasingly demanding. Products that help us achieve our beauty goals in a few moments.

Cosmetics usually require constant use and time to be used, so they end up threatening the patience of those who use them.

Until a few years ago it seemed utopian to think of a formulation capable of acting in a few minutes but, already for a few years, the research is oriented towards the development of new formulations that can guarantee more and more immediate results. Formulations enriched with technological ingredients that, in addition to carrying out a targeted action, are able to demonstrate in a few minutes their "performance".

The concept of quality has changed over time and in modern society - so fast - effectiveness, safety and pleasantness are no longer enough to ensure the success of a product: new cosmetics must act quickly to meet the needs of the public. The speed of action is therefore the great challenge.

They are the «sprinters» of beauty, that category of cosmetics that, thanks to their formula, accelerate the results of a normal beauty routine.

Elgon meets the needs of instantaneity by renewing and expanding the famous LUMINOIL line. The conditioning mousse INSTANT SYNERGY, for an express moisturizing and protective treatment, is already a well-known best-seller product and from today Luminoil becomes a line of 4 products. Complete the line DEEP CLEANSING SHAMPOO pH 7.5, the conditioning without rinsing BOOSTER IMMEDIATE HYDRATION and INSTANT DRY SHAMPOO, for last minute style touches.

#staytuned

In the next blog post we will talk about women and ethical responsibility...