All the colours of women

Che tipo di donna si affermerà in questo 2018? Quali sono le tendenze in tema di stile al femminile?
Abbiamo dato uno sguardo ai dictat della moda, della pubblicità e della cultura internazionale e ci siamo fatti un’idea del modello di donna che si va affermando.

The new year has the face of young people who seem to embody an image of awareness, style, strength and irreverence typical of 30 years.
It is no coincidence that the Millenials - women born in the early 80’s and early 2000’s - will become the stereotype that will influence 360 women’s beauty trends. Here are their explicit requests: skincare increasingly clean customizable haircare and fashion colors. It is no coincidence that Pantone has stated that this is the year of Ultra-Violet: "a color that expresses our hidden desire to understand an increasingly complex reality". And riding this wave, the media have already elected the face of this trend en rose: Cara Delevingne, testimonial of Dior, supermodel but also actress, writer and style icon. That is the representative of all young women with strong personalities, unconventional, lined up against canons and paradigms.

With these premises we feel called into question, because Elgon has always supported the strength of women, their beliefs and their many facets. How do we do it? Offering them products and services that can enhance them day after day. And it is in this context that the lines of hair colors find the perfect location, offering them the opportunity to distinguish themselves according to their needs.

For example, for increasingly daring and outgoing women, Moda&Styiling ensures a permanent cosmetic coloring oxidation, for a rich and decisive effect. 87 shades, plus the 4 brand new Mineral Colors: this product is the optimal choice for strong colors, able to vibrate, leading to a penetrating, covering color of each single white hair.
High Intensity and brightness assured, instead, with I|light, the pure direct coloring that gives new games of light and revives natural or colored hair. Thanks to a range of 15 shades plus a neutral base, this cream achieves exceptional results, with lasting reflections but that are lost with shampoo in 3-15 washes.
Finally, for those who need a product that can be reflected and conditioned will have to resort to I|Care, the direct color cream at medium intensity that keeps the reflections alive over time protecting from the regrowth effect, suitable for natural or colored hair and that ensures a brilliant color eliminating in a few washes.

And what color Elgon are you?