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10 MIN Haircolor: the shutter speed of the color has the minutes counted

June 8, 2018
10 MIN Haircolor: i tempi di posa del colore hanno i minuti contati

Time, today, has an absolute value. We recognize its importance but often we stress it to fill it with a thousand commitments. The result is a continuous race, with the result of some renunciation. But if there is one thing that can not wait, that is beauty, a very important value for a woman to feel comfortable with herself. Beauty understood not only as 'appearing', but above all as 'being'. One that starts from the inner world, with the acceptance of one’s personality, strength and independence, and emerges as a form that presents itself to the world. In this sense, even a perfectly groomed hair with a bright color can represent one of the manifestations of beauty.

During lunch break or just after work, 10 MIN Haircolor is the perfect solution to always be at the top without giving up anything!

10 MIN Haircolor, in fact, allows the salon to provide a cutting-edge service, as it decreases by 70% the shutter speed of the color service, and is the ideal solution to cover the regrowth and white hair, to darken, homogenize the color on the lengths and get a bright and shiny hair.

Composed of 33 shades, this innovative range of colors, now boasts two new shades: 7MK Biondo moka and 5.6 Mahogany light brown, expression of the latest trends and customer desires. In addition, the base cream is renewed, as it is enriched with chemical compounds called phosphate esters that allow an accelerated penetration into the hair of the active conditioners and pigments. This allows to obtain an excellent color result and to improve skin comfort and tolerability for those who are more sensitive to the discomfort and itching caused by staining.

But the news does not end here. To ensure customers a bright and shiny crown, Elgon has recalibrated the pigments, for a more natural effect color, and added Tsubaki Oil, a new active ingredient with emollient and moisturizing action, which is added to the others present in the composition, including keratin, which increases the resistance of the hair fiber during the rapid staining process. In addition, the low content of ammonia reduces the sensitivity of the hair during the application of color.

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