TOTAL BLONDE IS THE NEW BLONDE
| The elegance, sensuality, freshness and youth of blond is timeless. |
The trends speak of a blond more and more pushed, more and more articulate, more and more varied. From the most traditional shades like honey blond, light hazelnut, caramel and vanilla blond, to the most refined reflections like moon blond, a very clear blond embellished with reflections between blue and pink that give a spatial look, or the almost silver Nordic White colours reminiscent of Scandinavians, snow and marshmallows.
What do all these nuances have in common?
THE WATCHWORD: CUSTOMIZATION
When it comes to blond, even more than with other colors, the possibilities of combining different shades are endless and the real secret of success lies in the perfect balance and the right mix of hot or cold reflections, that best enhance the complexion and shape of the face. To each his look, unique, created to measure and in perfect harmony.
INNOVATION, TECHNIQUES AND PRODUCTS
To provide professionals and hairstylists tools to best express the "desire for blond" of their customers are born new lightening techniques (link SBS Youtube) and new formulas that ensure healthy hair in perfect shape.
Elgon’s answer to this "blonde ambition" are two new products:
CREAM BLEACH DECOLOR: bleach gently
The bleaching cream can lighten up to 6 tones, more delicate than a traditional bleaching powder.
Its formula, enriched with beeswax, guarantees excellent performance, leaving hair protected and hydrated. It is suitable for all lightening techniques and is ideal for complete bleaching that starts from regrowth, in total safety and with extreme comfort for those undergoing treatment.
MODA&STYLING ULTRABIONDI: for lighter hair, without discoloration
Fashion & styling, the cosmetic line of permanent colors in cream, allows the creative flair of professionals to express themselves freely, responding to the most diverse requests thanks to the wide availability of nuances. And at the same time, thanks to the new complex Silker Complex 3~ Plus the color is even fuller, intense and long-lasting and the hair is healthier and stronger, thanks to the reconstructive effect.
Finally, let’s not forget that to maintain a shade of blond shiny haircare products are needed that can deeply moisturize the hair to preserve even the natural brightness. Green light, therefore, to masks and illuminating products.
#staytuned
In the next blog post we will talk about express beauty...