THE PLANET’S FUTURE IS PINK
The green is always more pink. This is what the Institute of Economic and Social Political Studies (Eurispes) says: 30.2% of companies led by women are attentive to sustainability.
Moreover, Cameron Diaz, Drew Barrymore and many other celebrities have espoused the cause of ecology and adopted a sustainable lifestyle.
But if I say "green woman," what kind of woman comes to mind?
A water and soap woman, with soft colors, surrounded by nature, with clothes not sought after and a simple style.
What if the green woman of the future, instead, was a bold woman, with a decisive style, made of intense colors, who lives among the skyscrapers and loves nature because she consciously chooses the well-being of her planet?
This is how Elgon sees it and it is on the basis of this philosophy that the fourth and final theme of the Carpe Diem collection, Cyber Nature, is born: a futuristic, rebellious and chic style, ideal for those who love the most extreme looks and, at the same time, live today with a look at tomorrow, through their own individuality.
The undisputed protagonist of the theme is IMAGEA, the first eco-friendly line that guarantees professional performance and in line with the most demanding sustainability standards. IMAGEA is the meeting between science and nature, where everything starts from the choice of vegetable raw materials, organic extracts, ingredients from sustainable trade, without ever sacrificing the effectiveness of products.
What else?
With Cyber Nature we continue to talk about customization. The IMAGEA line is made of products but also rituals to meet the multiple needs of women who today are no longer satisfied with standardized treatments, but want to be pampered with paths marked by their uniqueness!
What, then, are the new Cyber Nature? From today the show has 3 new allies:
- FUSION OIL BLEND, for a perfect nourishing ritual just add it to the mask or balm, is composed of an extraordinary mix of oils from different parts of the world.
- PURE RESIN, the gel for a durable styling that completes every professional ritual. The result is surprising and unexpected, considering that it is made from 100% natural resin.
- SUPREME SHINE, the ally that every professional was waiting for, the innovative treatment with dual use: applied after rinsing the color, seals the hair, closes the cuticles and retains the color, enhancing the shine; used as a balm helps to maintain the color for a long time, giving hydration, shine and brightness to the hair.
They could not miss also the new colors: the DUSTY nuances arrive and propose a completely new concept with a surprising outcome. Gel texture, gentle formulation with bio extracts, amazing results.
All that remains is to touch!
Don’t have a green line in your salon yet? Want to try IMAGEA products?
Contact us à click here
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