Modavation, the new trends that free creativity

A succession of shapes and colors always different from each other but at the same time always in harmony. This is Modavation, the new theme of the Carpe Diem collection that frees the creativity of the hairstylist.

The Elgon Elegance Carpe Diem collection is the tool that gives voice to your style, unique and unmistakable as that of an artist. A bridge between inner and outer beauty that goes beyond the products, where they are conceived and made, in contact with hairstylists, to know the secrets and passions.

Christopher Cameron, for years Creative Director Elgon, describes the theme Modavation:
"Changeable, lively in color and shape. Clean, technical cuts and colors, easy to restyle to create
soft and elegant shapes. For those who can choose, like a chameleon, the moment to change, but at the same time lives in the present".

Through these words, Christopher conveys his passion for his work and acquired skills, involving the team and encouraging them to seek their own uniqueness. With Modavation the hairdresser can experience the trend of cold colors (purple, ash, ash and pearl) and, thanks to his experience that allows him to master complex color techniques, free his creativity and give expression to his style.

What does Modavation mean?

Uniqueness. A journey into a beauty that becomes a lifestyle. The Elgon team has intercepted the most interesting trends to help you give free expression to your style.

Beauty. A matter of reflections coming from the depths. A beauty that is health, harmony, inner and outer well-being.

Independence. Solutions able to translate the trends of the moment. The interpretations of the best designers.
Ideas and tools to customize the products that make fashion.

Modavation is like a work of art: stories of passions, vocation, worlds, where know-how and know-how become the art of living.

Discover the Carpe Diem collection