GET THE COLOR | Natural Glow™

Lo and behold! You've been waiting for it and it's finally here!

Elgon has relaunched the timeless GET THE COLOR with a new communication, a new graphic and above all with an enhanced formula.

Let's take a step back and get to know this coloring cream better. What is Get the Color?

Get the Color is a professional permanent coloring cream without PPD, perfect for those who want to color their hair, maintaining a natural effect, without giving up an extra shine and brightness.

"Natural Glow" is the name of the campaign inspired by the new version of Get the Color, whose main features are the naturalness and extreme brightness that the color gives to the hair.

Elgon has decided to renew the design, keeping a common thread with the previous version of Get the Color: the orange color is present in each material of the line, creating continuity and immediacy with the previous version; the font is more contemporary and the upper part is embellished with watercolor-style graphics, because we know it: hairdressers are real artists of the color;) Last but not least, we have chosen to make the tube with 95% recycled aluminum and as if that wasn't enough, the paper is 100% recycled.

But what’s special about this new Get the Color? If it hasn't already won you over, continue reading!

The formula is enriched with 0.15% of VITAMIN C which gives softness, shine and has antioxidant properties; also in the formula there is 0.15% of FERMENTED CITRUS EXTRACT. These innovative ingredients are also written in the front of the product pack.

Let's clarify a bit and talk about the active ingredients. The elements contained, derive from the waste of the orange pulp and hydrolyzed proteins of the lemon, biotechnologically fermented to give the hair greater cosmeticity and combability, an anti-frizz effect and then, hydration and shine. Pulp waste makes it an up-cycling ingredient and therefore sustainable since the waste is taken to be re-introduced into the production cycle, to obtain benefits. So no-waste and sustainable;)

And we're not done here! Get the Color is molarly balanced to achieve absolute color precision for all the new 74 shades.

Get the Color is perfect for those who want a natural and ultra-bright color, more intense, clean reflections and 100% coverage of white hair.

Did we mention that it is free from parabens, silicones, sls and sles sulphates ?!

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