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The ideal ritual to hydrate dry hair

September 24, 2024
Il rituale ideale per idratare i capelli secchi

After a summer of sun, sea, and fun, your hair might be in crisis. Well, so are we! Who wouldn’t be after returning to the grayness of the city!? Free radicals, caused by ultraviolet rays from the sun and saltwater, act as invisible enemies, undermining the beauty and health of your locks. In fact, when free radicals attack the cells of the scalp and hair follicles, they can contribute to the weakening of the hair fiber and dryness of the hair. Additionally, hair—especially if treated or bleached—tends to become rough to the touch, dull, brittle, and easily tangled. But before you give up and cut it, try this ritual specifically designed to rehydrate your strands!

Yes Nourish is a tailored treatment that cares for extremely dry and stressed hair, deeply nourishing it and restoring its natural shine. This intensive ritual penetrates the heart of the hair, regenerating it and making it soft, silky, and full of vitality. We recommend washing your hair a couple of times a week with Power Source Shampoo to avoid stripping away all the sebum your scalp produces, which is necessary for hair hydration.

What can you do more often? Apply Miracle Night&Day Serum, a serum to nourish your hair non-stop for 24 hours. During the day: apply to damp or dry hair from mid-length to ends, then proceed with drying and styling. At night: apply to dry hair and leave it on overnight, allowing the serum to be absorbed by the hair fiber.

Once your hair has been regenerated, don’t stop there. Maintain its beauty with a daily routine that keeps it hydrated and protected. The Yes Hydra line is the finishing touch to keep your locks soft and shiny without weighing them down. Perfect for continuous hydration and frequent use, Yes Hydra will accompany you day after day, extending the benefits of the intensive treatment and protecting your hair from external aggressions thanks to fermented rice water, which is rich in antioxidants.

Don’t let summer memories ruin your hair. Transform your locks into an explosion of light and vitality with our hydration rehab ritual from Elgon. Check out the homepage to stay updated on news and promotions!

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